Mary Maker Studio approached us four years ago as a brand-new website with ambitious growth goals. Their primary objective was to capture organic market share in a highly competitive mobility and electric scooter space.

At the time, the site had:

• No content infrastructure
• Zero domain authority
• Limited technical optimisation
• No presence on search engines for key commercial terms

Objectives:

• Establish organic visibility from the ground up
• Build topical authority and trust in a competitive niche
• Outrank established competitors for high-intent keywords

We developed a robust content strategy targeting both commercial and informational keyword clusters, while simultaneously building strong SEO foundations through technical optimisation, internal linking, schema markup, and a well-structured category architecture. To support authority growth, we secured high-quality backlinks via targeted outreach and digital PR. Throughout the process, we collaborated closely with developers to ensure optimal site speed, user experience, and crawlability as the website scaled.